Ep 29. Is noom healthy? - Craving Food Freedom

Marketing is spot on!

They do such a good job of emphasizing the psychology of eating. People love the coaching/reflection questions that are part of the app. HOWEVER…

Food is categorized as red/orange/green

Red – avocados, nuts, dessert, etc
Orange – protein, etc
Green – fruits, veggies, etc

The colors are based on calorie density however it does not always correlate with the nutrient density of food!

I almost joined a startup similar to Noom

It was led by a typical millennial/techie here in the Bay Area wanting to optimize his food intake and health. My gut instinct told me NO and for good reason!

Overall Takeaway

Pros: Noom could potentially cultivate mindfulness

Cons: Noom’s colors could potentially warp one’s perception of food and implies good/bad amongst foods.

Trust your own instincts and not an app to guide you!

Get support

If you’re feeling stuck and find yourself always being tempted by a new diet, think about reaching out for support. I help clients on these exact issues on a daily basis.

When you do it alone, it prolongs the pain. Getting support fastracks the process of food freedom! Instead of waking up a year later and still having this issue, imagine feeling more at peace 3 months from now and navigating the holidays with ease!