Marketing is spot on!
They do such a good job of emphasizing the psychology of eating. People love the coaching/reflection questions that are part of the app. HOWEVER…
Food is categorized as red/orange/green
- Red – avocados, nuts, dessert, etc
- Orange – protein, etc
- Green – fruits, veggies, etc
The colors are based on calorie density however it does not always correlate with the nutrient density of food!
I almost joined a startup similar to Noom
It was led by a typical millennial/techie here in the Bay Area wanting to optimize his food intake and health. My gut instinct told me NO and for good reason!
Pros: Noom could potentially cultivate mindfulness
Cons: Noom’s colors could potentially warp one’s perception of food and implies good/bad amongst foods.
Trust your own instincts and not an app to guide you!
If you’re feeling stuck and find yourself always being tempted by a new diet, think about reaching out for support. I help clients on these exact issues on a daily basis.
When you do it alone, it prolongs the pain. Getting support fastracks the process of food freedom! Instead of waking up a year later and still having this issue, imagine feeling more at peace 3 months from now and navigating the holidays with ease!
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